Belgrade, Serbia – The Business Association of Hotel and Restaurant Industry (HORES) of Serbia proudly supports the “Bike Friendly” label, an initiative by NATTOUR managed locally by “Veselinov Tourism Consulting.” This endorsement highlights HORES’ commitment to promoting sustainable tourism practices across the Balkans.
The “Bike Friendly Serbia” platform, supported by Veselinov Tourism Consulting, aims to foster sustainable tourism through cycling. Originally launched in Greece in 2017 by NatTour, this platform facilitates hotel guests in renting bicycles, booking accommodations, and organizing active tourism and vacations in Serbia.
Key Highlights of the Initiative:
- Popularity of Cycling: With cycling’s growing popularity in Serbia, this project integrates seamlessly into new tourism and urban mobility strategies.
- Attracting Tourists: The platform is expected to attract new and regular tourists, promoting environmental protection and a healthier lifestyle.
- Unique Tourism Experience: By enhancing Serbia’s tourism offer, the platform provides a unique experience for guests seeking sustainable travel destinations.
- Sustainable Living: The project raises awareness about the importance of cycling as a form of sustainable living and enriches the hotel experience for guests.
Impact and Promotion:
HORES views the “Bike Friendly Serbia” platform as a pivotal addition to Serbia’s tourism services. As the leading hospitality industry organization, HORES will actively promote this project both domestically and internationally. This initiative will be presented as an additional offer to hotels and tourists, emphasizing its importance to all HORES members and promoting it across all digital platforms.
Quote from Dr. Georgi Genov, Director of HORES: “We believe that the ‘Bike Friendly Serbia’ platform will significantly influence and improve tourism services in Serbia. This initiative is of exceptional significance for enhancing our tourism offer and providing a unique experience for guests. HORES is committed to promoting this project to boost Serbia’s appeal as a sustainable travel destination.”
